english

  1. Asylselskabet

  2. web

Project aim

Due to the slogan “Parents who talk to one another have children who play together” the aim is to create new and better possibilities for vulnerable children by strengthening dialog and cooperation among parents and staff.

Project results

  1. The project creates new and positive relations between parents, staff and children - for the benefit of vulnerable children.

  2. The project creates a common understanding among parents and staff in relation to their responsibilities concerning vulnerable children and their families.

  3. The Project strengthens cooperation and dialogue among parents and staff.

  4. The project reinforces staff awareness and understanding of parents’ lives.

  5. The project gives parents knowledge about staffs working cultures and makes all the nurseries more transparent.

  6. The management is trained in valuebased and communication strategic leadership.

  7. The project promotes all nine nurseries and their umbrella organization - Asylselskabet.

Tools

The project is built on an experienced based and relation building user-driven communication strategy.

Parents, management and employees look at themselves and each other with fresh eyes while they discuss, agree upon and communicate common values.

  1. A survey among parents, management and employees points out 15 possible values. The 15 values are minimized to 5 at a workshop.

  2. Parents, management and employees participate in five video-workshops.  Through their involvement they get an ownership to common values and become project ambassadors.

  3. A project Weblog enhance dialogue, solidarity and openness.

  4. A premiere event promote the project, and create commitment and pride.

  5. A DVD including movies from the project is distributed to more than 1.000 participants.

  6. An active press strategy promotes the project locally and nationally.

  7. Staff managers are trained to evaluate the project and follow up.

Change management - zoomstory creates and carry out a project named “9film” in cooperation with the National Department of Family Affaires and 750 parents, managers and employees from 9 nurseries. See projekt weblog

Press

Politiken I

Politiken II

Børn og unge

Børns Hverdag

Lokalavisen I

Lokalavisen II

Weekendavisen