english
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Asylselskabet
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web
Tools
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• The Management clarifies the values of each nursery.
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• The content of the 10 websites is decided emphasizing similarities and differences.
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• Design and test of websites.
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• Production of 18 videos including interviewing managers, staff members and parents from all nine nurseries.
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• All videos and sites are audience tested before relished.
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• Management and selected staff members are educated to use their websites to support internal and external management communication tasks.
Task
zoomstory develops and produces a digital and value based concept that is appealing to present and potential parents and employees.
Results
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• Asylselskabet, and its nine nurseries manage to communicate both internally and externally.
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• Asylselskabet attracts new parents and their children to their nurseries.
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• Asylselskabet attracts new staff members to all nine nurseries who fit to the individual nurseries profile.
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• Asylselskabet and its nine nurseries become visible and stand out among hundreds of nurseries in Copenhagen.
Social media - zoomstory creates a web based recruitment site for the umbrella organization, Asylselskabet, and its 9 nurseries. See the site including its 10 websites and 18 videos
