english

  1. Asylselskabet

  2. web

Tools

  1. zoomstory creates the movies in close dialogue with LGDK taking into account the messages LGDK wants to promote.

  2. zoomstory creates the content of the movies and the stories told in corporation with the children, parents, educators and management involved - also casted and interviewed by zoomstory.

  3. zoomstory carries out a target audience test before the movies are shown at the conference - and make adjustments.

  4. zoomstory distributes the movies to a group of estimated professionals who use them as an introduction to their speech.

  5. At the conference the movies are presented by the General Secretary of LGDK and showed on a big screen in front of a large audience.

Results

An evaluation shows that among the audience of 1.200 people:

  1. 37 % highly appreciates the movies.

  2. 33 % appreciates the movies.

  3. 24 % appreciates the movies to some extend.

  4. 7 %  did not appreciate the movies.

Local Government Denmark (LGDK) zoomstory produces 5 movies on different political topics concerning children. The movies are shown at a national conference in front of an audience of 1200 politicians and chief administrators.

Aim

At a national conference LGDK sets a political agenda concerning children and childcare. Under the heading “Children’s lives in balance” several themes are promoted and discribed through zoomstory’s short movies.