english
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Asylselskabet
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web
Tools
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• zoomstory creates the movies in close dialogue with LGDK taking into account the messages LGDK wants to promote.
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• zoomstory creates the content of the movies and the stories told in corporation with the children, parents, educators and management involved - also casted and interviewed by zoomstory.
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• zoomstory carries out a target audience test before the movies are shown at the conference - and make adjustments.
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• zoomstory distributes the movies to a group of estimated professionals who use them as an introduction to their speech.
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• At the conference the movies are presented by the General Secretary of LGDK and showed on a big screen in front of a large audience.
Results
An evaluation shows that among the audience of 1.200 people:
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• 37 % highly appreciates the movies.
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• 33 % appreciates the movies.
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• 24 % appreciates the movies to some extend.
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• 7 % did not appreciate the movies.
Local Government Denmark (LGDK) zoomstory produces 5 movies on different political topics concerning children. The movies are shown at a national conference in front of an audience of 1200 politicians and chief administrators.
Aim
At a national conference LGDK sets a political agenda concerning children and childcare. Under the heading “Children’s lives in balance” several themes are promoted and discribed through zoomstory’s short movies.